The Relation between E-commerce and Photo Editing Company
“You
earn reputation by trying to do hard things well.” The quote is taken from the
world's largest e-commerce site Amazon's boss Jeff Bezos. Amazon can be termed
as "the world's biggest e-shopping Center". A large number of
products is available in this e-commerce websites.
E-commerce
products owners sell their products here by displaying product photos and
product descriptions. Before final display, it is necessary to edit those
images in such a way so that they can attract the customers. Because, when products
are shot they may not have proper color, texture, lighting, contrast or may
have an unsuitable background. All these distractions are fixed via product photo editing.
Various
Software’s are used to edit the photos such as Adobe Photoshop, Illustrator,
Coral-draw, InDesign etc. Techniques mainly used for e-commerce image editing
are clipping path, image masking, color correction, photo restoration,
retouching, raster to vector conversion and many other techniques.
The
photographs that display your products on your website should be of the best
quality to attract consumers and inspires them to click the buy button on the
e-commerce site.
A
lot of image manipulation companies are currently giving their photo editing
services for the e-commerce industry. Why are they helpful? Because employing
such companies can reduce cost and minimize time.
Relationship: e-commerce
websites and photo editing service providers
E-Commerce
Product Images Editing assures your quality image content to generate 94% more
views, according to MDG Advertising. So there is no way to lag behind of
everyone who are taking the advantages of e-commerce image editing.
1) Present Your Best
image with e-commerce Photo Editing
The
product images that appear in your advertising and product information pages
are very important. Research suggests that these product images make customers
up to 3 times as likely to click your ads and buy your products. Having
quality, attractive images can help to make your ads and products more compelling
and generate more business for your company.
2) Give customers a
strong reason to buy
A
properly edited e-commerce photo can give a clear concept of your product to
the customers. And this clear conception will inspire them to buy the products.
It will create a feeling of urgency in their mind to buy the product. So, the
main aim of e-commerce photo editing is to create the feeling of necessity in
the mind of customers.
3) Editing makes the
e-commerce photos visible
The
best way to sell products is to let them sell themselves. Consider a shoe
image. If you show the picture with a model who is wearing this, it will be
considered more attracting comparing to show the shoe alone.
4) It can create an
emotional response
Photography
is often used to communicate heart-hitting messages because it evokes strong
emotions. And it can be increased more by a nice editing work.
How
can you create Your Own Efficient E-commerce Photography Studio
Now
I am going to give you some tips for creating an efficient E-commerce
Photography Studio. Here is a complete workflow-
1.
Organization
-Categorize
Your Products
-Catalog Your
Images
-Keep Backup
of Your Images
-Create a
Workflow Manual
2.
Preparation
-Prepare your
products
-Organize
Your Products
-Select a
Model
-Choose a
Camera and Lens
-Select Image
Capturing Software
-Select
Post-Production Processing Software
-Customize
Your Studio Workspace
The best tips and free tools to improve your e-commerce store
Tools (Free)
-Picasa
-Apple Photo
Editing
-Pixlr
-Aviary
Need sample images?
Here are some
stock photo websites.
-Pixabay
-Unsplash
-Gratisography
Hope
this article will give you a clear understanding of the relation between e-commerce
sites and Photo Editing Company.
If
you need such a company, you can visit Color Experts International, which is a
pioneer in the image editing industry with a more than 30 years of experience.
Its workforce includes more than 250 graphic designers, 24/7 dedicated customer
support. It also offers a free trial service and discount offer on bulk orders.
Importance Of Image Editing In Print Media
Images are very much important
for any kinds of business. Why? Because we live in a visual world. Here content
like images and videos attract people’s attention than text-based contents. It is
obviously true on the web. Various statistics and other well-documented
research show that images receive higher engagement rates on social networks. From media to e-commerce sites,
images are the key player to boost up your business.
Know about Print media
Traditional or printed magazines
are laid out as 8.5” × 11”. Magazines for the websites come in a variety of
sizes, but are usually smaller (6” × 8.5”) and offer more interactivity through
image galleries and videos. The size
mentioned above may vary based on different categories of magazines. It is a
common size.
If your magazine needs some
extraordinary and gorgeous image, you will have to consult with experienced image manipulation service providing company. Image quality should be higher than it would
be for a newsletter or newspaper. You can use a thick, glossy paper stock.
Magazines are often folded and stapled, getting the images on the pages in the
right order can be a complex task.
Purpose of your magazine
There are many magazines all over the world with various topics or subjects. Different types of
magazines have different purposes. Some magazines are heavily informational.
Some focus on entertainment.
When a graphic designer performs
the image editing works for a magazine, s/he must know the goals of that
magazine. This will help to give the best output for clients.
To inform others—Articles and
related images should add value to the reader. The text of the magazine should
be accurate, thoroughly researched, and well-written. Images must be relevant
and well-edited in an ethical way.
To entertain people—People want
to buy and read print and digital magazines because they want to be
entertained. A combination of photography, graphic design, and interesting plus
helpful articles can make a great magazine.
To influence to buy—Magazines and
catalogs are great showcases for goods and services. Audiences can be directed
immediately to the point of sale if magazine/ brochure/ catalogs images are
appealing or mouthwatering.
To make a content viral—A
magazine articles may go viral with the help of an image.
What Application can be used to Design and Create Images for Print?
Adobe Photoshop
The most common and most widely
used image editing software for both print and the web is Adobe
Photoshop. Photoshop uses the RGB color mode as default, but it has a lot of
options for converting to CMYK (cyan, magenta, yellow, black) and shows a
preview of design before preparing the final output. However, Photoshop documents are usually
created in a raster format. Such images can be printed on a small flyer or
catalogues but they look unusual when printed on a large billboard.
Adobe Illustrator
Adobe Illustrator, another image
oriented software can be a better alternative for design and print as it is a
vector-based graphics software. Images created using this application will
scale much better than raster images created by Photoshop. These images are termed
as vector images. Billboards or other large-scale media use vector images.
Vector images are pixilated from its raster form via Illustrator. Adobe Illustrator defaults to the CMYK color
mode, which means that any design created in the application will be perfect
for sending to a professional printing company without any color correction
at all.
So, Adobe Photoshop is often the
application of choice for digital media, whereas Illustrator is often used in
printed media. If you've created your designs in the RGB color mode, you need
to remember to convert the design to CMYK before sending it off to print. You
may also need to color correct the design manually by adjusting the cyan,
magenta, yellow and key color variations.
If you like to design in CMYK and
intend to use your design for large printed media (e.g. billboards), Adobe
Illustrator or a similar vector-based application might be the best option.
Importance of image editing in print media
Every one of the readers,
subscribers, buyers or those who take the magazine in their hands glance the
magazine through the images. In that glancing moment to attract the reader,
photos are very much helpful. If a photo is interesting and attractive enough,
the reader will attach to it and read the caption. If they feel interested,
they will read the title of the article. If the starting of the article is
catching enough the reader will read all of it. Statistics show that only 5% of
readers read an article, but almost all the photos get noticed.
The basic reasoning for the above
situation is that people are busy and fundamentally they are not willing to
hard work. We seek information via the way which is the most effortless. The
photos are of primary importance when selling magazines. The photos play the
most important role in magazine marketing.
One of the most common questions
during photo editing magazines is how much image editing is considered as too
much. Luckily the answer is easy-"it depends". Unfortunately, when we
say "it depends", it means there is no bright line to help
photographers and graphic designers answers the question.
But nothing to worry. The
following general concepts should help you determine how much image editing is
too much. Publications such as newspapers, text books, and magazines convey
newsworthy information such as current events, travel, education, the arts,
history, and entertainment. For different sectors, image editing strategies
will be different.
Most newspapers and some
magazines do not accept images that have been changed in an extensive way and
only allow minor adjustments like contrast and color correction. Adding or
deleting anything from an image is strictly forbidden. An example of such
magazine is National Geographic.
Some other magazines typically do
not have restrictions on removing distracting objects from an image,
drastically changing the image's color balance to create a special look, or
even adding elements to enhance a picture's visual appeal.
7 Tips to Pick the Best Photoshop Clipping Path Service Company
Do you own a company or any other organization? Would you like to promote your company? Are you tired searching tons of Graphics design company in the search engine? If the answer is yes, this essay might be the perfect answer for you.
What is Clipping Path Service?
Importance of Clipping Path Service
You need to consider some factors to choose the perfect Clipping Path Service company to have your desired photographs. Among tons of Photoshop design company, it is really a hard job to select the perfect one. You should consider following key factors before selecting best image editing company.
1. Have a look at the portfolio of the company
How can you know the company? In this case, the portfolio of a company works as the best way. By the portfolio you can easily understand the quality of the work as well as the company. Be careful, it is not wiser to go with the first impression, just go deeper of the portfolio then decide.
2. Analyze the cost of the company for Clipping Path Service
Do some research about the firms who actually provide the service in cheap rate? Some companies provide with low cost while other companies demand huge rate. Even some companies showing less price at the end, they charge huge hidden fees. You should have a vivid idea about the rate. Otherwise, you will fall into trouble.
3. Consider the qualifications, skills and references of the companies
4. Read Online review of the customers.
5. Ask your friends and colleagues
6. Visit particular company’s social media
Nowadays, social media like Facebook, Twitter, Pinterest, Tumbler, YouTube, Instagram bring the best of any company. Visiting such media you can understand their quality.
7. Consult someone with previous working experience
Someone expert in web design and development can help you the best way. As they are professional, they will certainly provide you the best source of the best company.
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