The Relation between E-commerce and Photo Editing Company

“You earn reputation by trying to do hard things well.” The quote is taken from the world's largest e-commerce site Amazon's boss Jeff Bezos. Amazon can be termed as "the world's biggest e-shopping Center". A large number of products is available in this e-commerce websites.

E-commerce products owners sell their products here by displaying product photos and product descriptions. Before final display, it is necessary to edit those images in such a way so that they can attract the customers. Because, when products are shot they may not have proper color, texture, lighting, contrast or may have an unsuitable background. All these distractions are fixed via product photo editing.

Various Software’s are used to edit the photos such as Adobe Photoshop, Illustrator, Coral-draw, InDesign etc. Techniques mainly used for e-commerce image editing are clipping path, image masking, color correction, photo restoration, retouching, raster to vector conversion and many other techniques.

The photographs that display your products on your website should be of the best quality to attract consumers and inspires them to click the buy button on the e-commerce site.

A lot of image manipulation companies are currently giving their photo editing services for the e-commerce industry. Why are they helpful? Because employing such companies can reduce cost and minimize time.

Relationship: e-commerce websites and photo editing service providers

E-Commerce Product Images Editing assures your quality image content to generate 94% more views, according to MDG Advertising. So there is no way to lag behind of everyone who are taking the advantages of e-commerce image editing.

1) Present Your Best image with e-commerce Photo Editing

The product images that appear in your advertising and product information pages are very important. Research suggests that these product images make customers up to 3 times as likely to click your ads and buy your products. Having quality, attractive images can help to make your ads and products more compelling and generate more business for your company.

2) Give customers a strong reason to buy

A properly edited e-commerce photo can give a clear concept of your product to the customers. And this clear conception will inspire them to buy the products. It will create a feeling of urgency in their mind to buy the product. So, the main aim of e-commerce photo editing is to create the feeling of necessity in the mind of customers. 

3) Editing makes the e-commerce photos visible

The best way to sell products is to let them sell themselves. Consider a shoe image. If you show the picture with a model who is wearing this, it will be considered more attracting comparing to show the shoe alone.

4) It can create an emotional response

Photography is often used to communicate heart-hitting messages because it evokes strong emotions. And it can be increased more by a nice editing work.

How can you create Your Own Efficient E-commerce Photography Studio

Now I am going to give you some tips for creating an efficient E-commerce Photography Studio. Here is a complete workflow-

1. Organization

-Categorize Your Products

-Catalog Your Images

-Keep Backup of Your Images

-Create a Workflow Manual

2. Preparation

-Prepare your products

-Organize Your Products

-Select a Model

-Choose a Camera and Lens

-Select Image Capturing Software

-Select Post-Production Processing Software

-Customize Your Studio Workspace

The best tips and free tools to improve your e-commerce store

Tools (Free)

-Picasa

-Apple Photo Editing

-Pixlr

-Aviary

Need sample images?

Here are some stock photo websites.

-Pixabay 

-Unsplash

-Gratisography

Hope this article will give you a clear understanding of the relation between e-commerce sites and Photo Editing Company.

If you need such a company, you can visit Color Experts International, which is a pioneer in the image editing industry with a more than 30 years of experience. Its workforce includes more than 250 graphic designers, 24/7 dedicated customer support. It also offers a free trial service and discount offer on bulk orders. 

Removing Objects From An Image Can Make Your Product More Attractive

Buying and selling of products on various e-commerce websites has increased on a large scale in recent years. Statistics show that the amount of money transaction on this sector is increasing day by day. We can say, almost all kinds of products are being sold on e-commerce websites.

Here, images play the most crucial part. Because when a customer searches for a product at online, she/he has to look through product images. As there is no scope to touch the product physically for checking the quality, product photos are the main tool to judge the quality. So, a nice and finely edited product image is highly important.

Various image editing procedures are available to edit the product photos and make the photos more attractive. Many image editing software’s are being used and newer versions of them are coming. Generally, Adobe Photoshop software is used to do different kinds of image editing works. This software has different tools and other options which will enable you to perform all types of image editing work. Various techniques for image editing are clipping path, image masking, neck joint or ghost mannequin, multi clipping path/ color path, photo retouching and restoration etc.

Anyway, a perfect background is very much necessary to display the specific e-commerce product beautifully. When a product image is captured, the background may not be unsuitable. To avoid this problem, a white background is very much perfect. At the same time, you can use the same product images on many online marketplaces by using a white background image. A great advantage of using white background with details imaging of the product it adds a touch of professionalism and constancy to the site.

For e-commerce product sell, sometimes it is essential to remove background from the product image. At present white background or transparent background is used by most popular website or eCommerce platform. By using Photoshop pen tool, especially pen tool, it is very much easier to remove back ground from your photo. Quick selection also uses some people to remove background quickly. On the other hand Clipping Path or masking you can use to remove background of your photos. It will not easy or perfect using quick selection tools in Photoshop to remove the background of a women. Rather Masking or Clipping Path is easy technique to remove background of a woman or man. But according to me, Clipping Path the best tools in Photoshop for removing unwanted areas of an image.

When you’re working on various e-commerce products such as footwear, watches, jewellery, apparel or other items, sometimes you will observe that they do not have a clear defined geometric outline and back ground. In that case, the pen tool can give you the best output. The greatest advantage of this tool may be is that it gives you complete editorial freedom as you will be manually defined the image outline.

In this modern world, the necessity of image background removal by clipping Path is very much huger.  Because of its various usage and aspects, it cannot be described in a few sentences. Background removal by clipping Path may be for personal use or professional use. But mostly it is very much needed in the sector of E-commerce business. A clear image itself endorses the product. When we decide to publish an image in a magazine, newspaper, personal communication, advertise products and so many fields we need to apply clipping path for drawing the attraction of the readers or viewers.

How does background removal of image help In E-commerce?

Background removal or replacement gives an enhanced, detailed and professional look to e-commerce product images. Most e-commerce photographs are not eye-catching in their original form. Unflattering backgrounds, unwanted distractions, bad lighting, and color defects must be changed, corrected and retouched before uploading images on website.

Popular photo editing software’s can edit e-commerce photographs by carefully following the photo clipping path, removing unflattering backgrounds, retouching the images and enhancing them by creating shadows. The difference between the photos before and after applying clipping path is so huge, that no e-commerce store owner can miss it at any cost. Once you see the difference, you will be convinced that your e-commerce website cannot achieve its goal without Photoshop clipping or image background removal.

So, if you want to get maximum benefit from your e-commerce product photos, use the background removal techniques by clipping path. I can bet, you won’t be disappointed.

Top 10 Exclusive Techniques For Product Photography

Product photography is very much important for e-commerce. There are many techniques which can help to improve your product photography. But the main fact is to choose the right technique. We will help you to find out those here.



Close setting: For product photography a special “close-up” setting is available in almost all the cameras. Though the terminology of this setting may be different, the functions remain the same. Certainly, expert hands can do all those manually as well.

Lots of Light: A product flourishes at its best view in natural light. As a result, shooting photos in daytime is thought to be the appropriate way to ensure the natural color. But it may not be true all the time. A product photographer must know that the light distribution uniformity is more important than any other thing.

White Background: Most of the products get focused in a light background. In this connection, white is commonly preferred by many photographers. The reason behind it is that the product can grab the full concentration of the target people without any distraction.

Unusual Point of View: It is a fact that usual things remain out of the attraction of the commons. So something unusual truly works great. In the case of product when attraction comes in the first place, a photographer has to think something different and go for unusual angles or unique point of view.

Using Tripod & Timer: The limitation of human hand can be easily overcome by using a tripod. It is natural for human hands to shake even if it is not clearly seen. But the slightest movement of hands can make a huge difference in the image quality. Moreover, a camera’s built in timer can maximize the accuracy of the image.

Sense of Scale: Doubtlessly, the image size really matters. If any photographer wants to give the idea of the image size, a nice way can be the placement of one or more familiar items. For example a phone can be snapped with a standard size pencil so that the thinness becomes visible for the viewers.

Natural Environment: People like to see those are regularly seen. As a result, if someone shows a car alone in a long road, it makes more appeal than the car is presented in a detached manner. With a natural environment the potential buyers will get an idea of how the product will actually look.

Colors: At times colors talk louder than the words. So one must think about the color of the product he is dealing with. Here the variety of colors can be presented to make the product look richer and more attractive.

Decision on bigger screen: The photographer should not decide on the images seeing only in the camera screen. The bigger screen of the personal computer can make a huge difference. So, deleting images on a review on camera screen is not a good idea at all.

Creative Editing: After all stated above, some image retouching is essential to make the photo more attractive. Actually taking a snap is just the beginning of product photography and the process ends with the creative touch of editor.