Close setting: For product photography a special “close-up” setting is available in almost all the cameras. Though the terminology of this setting may be different, the functions remain the same. Certainly, expert hands can do all those manually as well.
Lots of Light: A product flourishes at its best view in natural light. As a result, shooting photos in daytime is thought to be the appropriate way to ensure the natural color. But it may not be true all the time. A product photographer must know that the light distribution uniformity is more important than any other thing.
White Background: Most of the products get focused in a light background. In this connection, white is commonly preferred by many photographers. The reason behind it is that the product can grab the full concentration of the target people without any distraction.
Unusual Point of View: It is a fact that usual things remain out of the attraction of the commons. So something unusual truly works great. In the case of product when attraction comes in the first place, a photographer has to think something different and go for unusual angles or unique point of view.
Using Tripod & Timer: The limitation of human hand can be easily overcome by using a tripod. It is natural for human hands to shake even if it is not clearly seen. But the slightest movement of hands can make a huge difference in the image quality. Moreover, a camera’s built in timer can maximize the accuracy of the image.
Sense of Scale: Doubtlessly, the image size really matters. If any photographer wants to give the idea of the image size, a nice way can be the placement of one or more familiar items. For example a phone can be snapped with a standard size pencil so that the thinness becomes visible for the viewers.
Natural Environment: People like to see those are regularly seen. As a result, if someone shows a car alone in a long road, it makes more appeal than the car is presented in a detached manner. With a natural environment the potential buyers will get an idea of how the product will actually look.
Colors: At times colors talk louder than the words. So one must think about the color of the product he is dealing with. Here the variety of colors can be presented to make the product look richer and more attractive.
Decision on bigger screen: The photographer should not decide on the images seeing only in the camera screen. The bigger screen of the personal computer can make a huge difference. So, deleting images on a review on camera screen is not a good idea at all.
Creative Editing: After all stated above, some image retouching is essential to make the photo more attractive. Actually taking a snap is just the beginning of product photography and the process ends with the creative touch of editor.
