“You
earn reputation by trying to do hard things well.” The quote is taken from the
world's largest e-commerce site Amazon's boss Jeff Bezos. Amazon can be termed
as "the world's biggest e-shopping Center". A large number of
products is available in this e-commerce websites.
E-commerce
products owners sell their products here by displaying product photos and
product descriptions. Before final display, it is necessary to edit those
images in such a way so that they can attract the customers. Because, when products
are shot they may not have proper color, texture, lighting, contrast or may
have an unsuitable background. All these distractions are fixed via product photo editing.
Various
Software’s are used to edit the photos such as Adobe Photoshop, Illustrator,
Coral-draw, InDesign etc. Techniques mainly used for e-commerce image editing
are clipping path, image masking, color correction, photo restoration,
retouching, raster to vector conversion and many other techniques.
The
photographs that display your products on your website should be of the best
quality to attract consumers and inspires them to click the buy button on the
e-commerce site.
A
lot of image manipulation companies are currently giving their photo editing
services for the e-commerce industry. Why are they helpful? Because employing
such companies can reduce cost and minimize time.
Relationship: e-commerce
websites and photo editing service providers
E-Commerce
Product Images Editing assures your quality image content to generate 94% more
views, according to MDG Advertising. So there is no way to lag behind of
everyone who are taking the advantages of e-commerce image editing.
1) Present Your Best
image with e-commerce Photo Editing
The
product images that appear in your advertising and product information pages
are very important. Research suggests that these product images make customers
up to 3 times as likely to click your ads and buy your products. Having
quality, attractive images can help to make your ads and products more compelling
and generate more business for your company.
2) Give customers a
strong reason to buy
A
properly edited e-commerce photo can give a clear concept of your product to
the customers. And this clear conception will inspire them to buy the products.
It will create a feeling of urgency in their mind to buy the product. So, the
main aim of e-commerce photo editing is to create the feeling of necessity in
the mind of customers.
3) Editing makes the
e-commerce photos visible
The
best way to sell products is to let them sell themselves. Consider a shoe
image. If you show the picture with a model who is wearing this, it will be
considered more attracting comparing to show the shoe alone.
4) It can create an
emotional response
Photography
is often used to communicate heart-hitting messages because it evokes strong
emotions. And it can be increased more by a nice editing work.
How
can you create Your Own Efficient E-commerce Photography Studio
Now
I am going to give you some tips for creating an efficient E-commerce
Photography Studio. Here is a complete workflow-
1.
Organization
-Categorize
Your Products
-Catalog Your
Images
-Keep Backup
of Your Images
-Create a
Workflow Manual
2.
Preparation
-Prepare your
products
-Organize
Your Products
-Select a
Model
-Choose a
Camera and Lens
-Select Image
Capturing Software
-Select
Post-Production Processing Software
-Customize
Your Studio Workspace
The best tips and free tools to improve your e-commerce store
Tools (Free)
-Picasa
-Apple Photo
Editing
-Pixlr
-Aviary
Need sample images?
Here are some
stock photo websites.
-Pixabay
-Unsplash
-Gratisography
Hope
this article will give you a clear understanding of the relation between e-commerce
sites and Photo Editing Company.
If
you need such a company, you can visit Color Experts International, which is a
pioneer in the image editing industry with a more than 30 years of experience.
Its workforce includes more than 250 graphic designers, 24/7 dedicated customer
support. It also offers a free trial service and discount offer on bulk orders.
