There
is a huge sell of jewellery online.
E-commerce websites are full of jewellery products. We are becoming more and more inclined to
online shopping because of the ease and benefits we get when we go for online
shopping. Yes, there are flip sides like
we cannot touch the product and cannot have a bare eye view until we get the
delivery. Here comes the importance of image editing service for jewellery products before we showcase it to the web stores.
Customers Touches the Attractive
Products
While
browsing through the products, a customer lands on a product to view the price
and other information. Mainly because of the picture of the product catches
her/his attention, first. Then the
customer views and examines the product with the details a prospective customer
perceives from the photos the web portal provides.
A Customer Buys When Convinced
The
more clear, bright and detail the picture the more confident a customer can
be. If the buyer can be made confident,
it increases the chance that the customer will order for the product.
Customers Neglects The Product Which
The Seller Neglects
On
the other hand, we just skim through the product which fails to attract our
attention because of the dull and dim images. Even if the product is of good quality for its price, it fails to catch
our interest mainly because of the poor image quality.
For
jewellery products, it is particularly very important that the image can convey
its details to the buyers. If an image
of the jewellery can talk to the customer proudly about its quality, the sell of
that jewellery should increase dramatically compared to the jewellery with gloomy
pictures.
How Can We Improve The
jewellery Image Quality?
So,
how can we improve the quality of the images of jewellery products? The answer is simple, by editing the
images. What kind of editing a jewellery image mainly requires to be appropriate to be displayed on web stores?
1.
Background Removal / Replacement
Background
removal or replacement is the most common editing a jewellery image
requires. It is the first thing needs to
be done before other enhancement works can be done. Clipping path and multi clipping path is
necessary to replace the background. Generally, jewellery images stands out when placed on a white background.
2.
Shadow Creating
Sometimes
adding a shadow makes the image look more realistic. Also, it makes the image aesthetically
better. Various types of shadow effect
can be created – natural shadow, reflection (shadow), Photoshop built in drop
shadow etc.
3.
Distracting props
Very
often jewellery photos are taken on a necklace mannequin or similar props. These props are distracting. Also, these hides the backside of the
necklace or parts of other jewelries. If
we knock out the mannequin and join the back part with the necklace, the
necklace will get its full shape. It
will get more focused.
4.
Color Correction
We
can show the different colors of metals and stones of the jewellery applying the
color correction techniques to the image. If we have a photograph of one color available of a jewellery we can clone
the photo with different colors applied to the different part of the jewellery. This is a very useful and cost
effective way of displaying multiple colors of a product available. There is no need to shoot the different
colored product in the same angle, settings, and environment.
5.
Exposure Correction
A
photograph can be taken in an inappropriate light condition or because of the shutter
speed and aperture, or other setting combinations the picture can be
underexposed or overexposed. This can be
corrected with some photography post production work.
Very
often we have to adjust the level settings in post-production Photoshop
work. We got to make the shadowy areas
bright and brighter area appropriately dim to make the image of the jewellery perfect. It will make the image free of
lighting and photography flaws, and make the jewellery look more natural and
realistic.
7.
Lightness Adjustment
Red
and yellow colors are not important for the steel jewellery. If we lighten these colors the metals will
look a bit bright and realistic. Blue
color is more important for the steels to look better.
“All
that glitters is not gold”, but all the images that shines attracts the
buyer. If you have bright, brilliant and
properly edited images on your website. It will also impact on the quality of the site. Your eye-catching website will stand out of
the crowd. So, the website will be able
to attract more traffic. Sell will
naturally be increased if there is more visitors to the web store. An attractive image can convert a visitor of
your web store to a buyer. If we pay
proper attention to the images we display to the customer and make those gorgeous,
it will increase the sell. It is always
better to spend very little money for image enhancement to sell thousands of
units rather than having those unsold.
